BBA (Regular)
Based on an interdisciplinary and integrated curriculum, the programme provides a team-based, problem-solving and hands-on learning environment, which will prepare students for the challenges of the corporate world. Students will understand foundational concepts in business administration, finance, analytics, and practical applications by using real-world data which will enable them to solve problems faced in the business environment.
Apart from a thorough grounding in business fundamentals, the course also provides students with soft skills training as well as an appreciation of literature, arts, history and social studies. The ultimate aim of the course is to create well-rounded and balanced business leaders of tomorrow who can handle tough situations with equanimity.
The key features of our programme are:
- Choice Based Credit System
- Orientation
- Practice School
- Outbound Learning initiatives
- Mentor-Mentee Programme
- Credits for Extra- Curricular Activities
- International Immersion Programme
BBA with specialization in Family Business and Entrepreneurship
Taking forward the passion of the founder, Dr. Brij Mohan Lall Munjal to contribute to the family business ecosystem in India, BMU’s School of Management offers a BBA in Family Business & Entrepreneurship.
This course will not only impart knowledge and skills in various critical aspects of starting-up, running, managing and scaling Family Businesses and New ventures, but the uniqueness of the programme lies in its innovative pedagogies, replete with projects, internships and experiential learning. This course offers a good mix of training in simulated and real business scenarios offered as a part of the unique programme structure. Importantly, this course will also help participants deal with the varied changes that are taking place on account of globalization, competition, automation and how family businesses and entrepreneurial start-ups be managed in this era of change.
Key Highlights of the Programme:
- Assessing Business Opportunities and New Product Development
- Managing People at Work and Labour Laws
- Negotiation and Dispute Resolution
- Implementation of Business Plans
- Leveraging IT for Business
- Risk Taking Skills in Challenging Business Environment
- Dynamics of Family Business and Succession Planning Models
BBA with specialization
in Business Analytics
Analytics has evolved from simple number crunching exercise used for solving problems and assisting in decision making to a competitive strategy. Business Analytics is a body of knowledge consisting of statistical, mathematical and operations technique; artificial intelligence techniques such as machine learning and deep learning algorithms; data collection and storage; data management process such as data extraction, transformation and loading; computing and big data technologies such as Hadoop, Spark and Hive that create value by extracting actionable items from data. Given the scale of operations of modern companies, it is almost impossible to manage them effectively without using business analytics skills. Many companies use analytics as a competitive strategy and many more are likely to follow.
BBA programme in Business Analytics aims at training the students on data analytics and business intelligence tools, so that they can work on predictive modeling, data visualization and prescriptive analytics. This programme is for the students who aspire to become a Data Analysts or Business Analysts in corporate arena.
Key Highlights:
Learn Business Analytics with hands-on live projects, experiential learning, with best domain faculty, and with extensive learning support. Major learning highlights are –
- Descriptive Analytics
- Predictive Analytics and Modeling
- Prescriptive Analytics
- Data Visualization
- Data Mining and DBMS
BBA with specialisation
in Digital Marketing
BBA with specialisation in Digital Marketing
Over the last decade, most of the companies across industries that gained momentum has capitalized on digital solutions for doing business. For instance, OYO, Uber, Ola, Makemytrip, Swiggy, Zomato, Amazon, Flipkart to name a few. Even many standard brick and mortar businesses have gone online. This phenomenon has given rise to an all new discipline of Digital Marketing and its associated tools and techniques that has allowed businesses to reinvent their marketing strategies to better connect with target customers and to stay relevant in the customer’s perspective. Through BBA in Digital Marketing specialization, you will master the essentials of discipline including SEO, SEM, Social Media Marketing, Google Adwords, PPC Advertising, Adsense, Online Business Models, Payment Mechanisms, Web Analytics, Content Marketing, Email, & Mobile Marketing etc.
Industry Insights
The global digital marketing software market size was valued at USD 43.8 billion in 2019 and industry experts believe that it is expected to register a CAGR of 17.4% from 2020 to 2027. Market research reports point out that 84% of all consumers want their brand to produce relevant online content and 77% of consumers are more likely to buy a brand that they follow on social media. 86% of people look for business locations in Google Maps and 48.7 million people would choose to receive business SMS messages in 2020. In fact, more than 4.5 billion people are using the internet at the start of 2020 and active social media users have passed the 3.8 billion mark with this number increasing by more than 9% (321 million new users) since this time last year.
Key Highlights
- Design Websites
- Hands-on Training on Web Analytics
- Search Engine Optimization
- Create PPC Campaigns
- Live Projects
- Design Social Media Campaigns
- Design E-Content
B.Com (Hons.)
The Bachelor of Commerce (Hons.) degree at BML Munjal University is designed to provide students with a multi-disciplinary perspective towards trade, commerce, finance and technological integration of businesses because of digitalization.
Block Chain and Artificial Intelligence are rapidly transforming the Banking, finance and Insurance sectors and are becoming major disruptors. The World Economic Forum report has predicted that by 2025, 10% of the global GDP will be stored in Blockchain and related technologies. The strategic Business Value that it offers is so enormous that all major banks and financial institutions are adopting such technologies to improve efficiencies in money transfers, record keeping, clearing and settlement financial operations, and other back-end functions.
It, therefore, becomes imperative that the curriculum undergone by the students trains them to function effectively in an ecosystem that thrives in such technologies. The unique BCom(H) program offered at BMU, has the fundamentals of Block Chain and Robotic Process Automation embedded in the three-year program, with students learning about the amalgamation of the financial world with the technological disruptors.
The programme create opportunities for the participants in the areas of
- Accounting
- Taxation and Auditing
- Banking
- Insurance
- Actuarial Science
- Forensic Accounting
- Financial Risk Management
B.A.(Hons.) Economics
BML Munjal University’s Bachelor’s programme in Economics targets that at the conclusion of the programme, the students are expected to apply their knowledge of economics towards critical appraisal of real-world problems and apply research skills towards identifying innovative and scientific solutions.
The programme is for students who are seeking to build a career in the economics and business field.
The programme will create opportunities in the areas of
- Business Economics
- Industrial Economics
- Trade Economics
- Health Economics
- Behavioural Economics
- Econometrics
- Environment Economics
- Energy Economics
- Economic Journalism
- Experimental Economics
- Predictive Analysis
Law Programme
Law has traditionally been perceived as an autonomous discipline having distinctive style and methods. Unlike the traditional focus of lawyers with ‘black letter law’, the modern legal ecosystem demands a different approach. For lawyers, judges and lawmakers to truly appreciate the depth of laws, it is imperative to have an inter-disciplinary approach.
In an increasingly complex and interconnected world where efforts to understand and define the changing dynamics of economic, technological and financial environments are already underway, lawyers need to equip themselves with additional knowledge of business management, commerce and policy making.
Existing law schools in the country are still oriented towards theory-based learning, whereas the need of the hour is the dissemination of practical and research-based legal knowledge. We have developed our curriculum in consultation with leading practitioners in the field to ensure that our students approach law not merely as an academic subject to be mastered but as budding practitioners learning the skills of the trade.
This is BMU method of striving for excellence through a curriculum and pedagogy based on innovation, creativity, multidisciplinary approach and experiential learning. BMU’s School of Law offers a higher level of understanding of the complex nature of the problems in society and develops the capacity in its students to provide solutions to these problems in the years to come.
The law needs to be looked at not merely as a solution to the problems of chaos and ordering in society but as a tool for enhancement of the lives of individuals. In our B.A., LL.B. (Hons.) program we facilitate our students to build a multi-dimensional approach to understanding law through the study of history, political science, sociology and economics.
For students interested in gaining deeper knowledge of business and commerce along with legal education, we offer B.B.A., LL.B. (Hons.) in collaboration with the School of Management at BMU. Students are introduced to business and commerce by expert faculty from School of Management, facilitating truly interdisciplinary approach to learning law.
BMU’s School of Law is BCI Approved
Law has traditionally been perceived as an autonomous discipline having distinctive style and methods. Unlike the traditional focus of lawyers with ‘black letter law’, the modern legal ecosystem demands a different approach. For lawyers, judges and lawmakers to truly appreciate the depth of laws, it is imperative to have an inter-disciplinary approach. The law needs to be looked at not merely as a solution to the problems of chaos and ordering in society but as a tool for enhancement of the lives of individuals. In our B.A. LL.B. course we facilitate our students to build a multi-dimensional approach to understanding law through the study of history, political science, sociology and economics.
Existing law schools in the country are still oriented towards theory-based learning for this kind of a B.A. LL.B. course, whereas the need of the hour is the dissemination of practical and research-based legal knowledge. We have developed our curriculum in consultation with leading practitioners in the field to ensure that our students approach law not merely as an academic subject to be mastered but as budding practitioners learning the skills of the trade.
This is BMU method of striving for excellence through a curriculum and pedagogy based on innovation, creativity, multidisciplinary approach and experiential learning. BMU’s School of Law offers a higher level of understanding of the complex nature of the problems in society and develops the capacity in its students to provide solutions to these problems in the years to come.
BBA LLB (Hons.) Programme
BMU’s School of Law is BCI Approved
In an increasingly complex and interconnected world where efforts to understand and define the changing dynamics of economic, technological and financial environments are already underway, lawyers need to equip themselves with additional knowledge of business management, commerce and policy making.
For students interested in gaining deeper knowledge of business and commerce along with legal education, we offer B.B.A., LL.B. (Hons.) in collaboration with the School of Management at BMU. Students are introduced to business and commerce by expert faculty from School of Management, facilitating truly interdisciplinary approach to learning law.
Existing law schools in the country are still oriented towards theory-based learning, whereas the need of the hour is the dissemination of practical and research-based legal knowledge. We have developed our curriculum in consultation with leading practitioners in the field to ensure that our students approach law not merely as an academic subject to be mastered but as budding practitioners learning the skills of the trade.
This is BMU method of striving for excellence through a curriculum and pedagogy based on innovation, creativity, multidisciplinary approach and experiential learning. BMU’s School of Law offers a higher level of understanding of the complex nature of the problems in society and develops the capacity in its students to provide solutions to these problems in the years to come.
