India Entry Strategy
A Phased Approach With A Deep Evaluation Of The Market By
The Leading Global Market Entry And Expansion Solutions Provider
Our India market entry strategies follow a phased approach starting with a deep evaluation of the market opportunity for our clients followed by creating a strategic proposition for their entry, and finally in-house implementation of the recommended market entry strategy to establish a winning presence in India.
MARKET EXPLORATION PHASE
We know that to make a ‘go or no-go’ decision, apart from factual information clients need a feel of the market, the decision makers and influencers, and the business culture. Our market exploration methodology includes real-time interactions with industry stakeholders such as potential buyers, distributors/retailers, industry associations, and government bodies.
Supported by practical experience, we come up with innovative solutions to not only answer your questions on the competition, market opportunity, technical barriers, pricing and distribution channels, but also to provide you with qualified business leads and partners.
Our market exploration approach involves an in-depth assessment of:
STRATEGY FORMULATION & BUSINESS PLAN PHASE
Formulation of an effective India market entry strategy goes a long way in the success of a company in a new market. With the results derived in "Market Exploration", our professionals assist clients in evaluating appropriate India market entry options. The assessment takes into account the client’s short term and long term goals, strategic priorities, investment and risk appetite, industry growth curve, success and failure of competitors and best practices. Apart from recommendations on all aspects including product, pricing, distribution, and positioning, we prepare an actionable business plan for the client.
Expansion and Growth
Tecnova partners with clients to provide them with on-ground knowledge and support. With innovative solutions that provide greater insights on competition, pricing, technical issues, and distribution channels, we are able to help clients with greater support and foundation in India.
Some of our services include:
- Identifying revenue enhancing opportunities
- Acquiring new clients through road shows, lead generation and techno-commercial seminars
- Expanding sales and distribution network
- Improving profitability
- Exiting under-performing partnerships and ventures
- Expanding business inorganically
- Diversifying in new products or markets
- Enabling corporate ventures - Organising trade fairs, exhibitions and business events
- Promoting brands across geographies
- Driving change through on-going competitive and market analysis
- Hiring right talent to lead and grow business
Our services are tailored for direct and indirect market entry strategies. India being a unique market, wherein, pricing and competitive challenges make a huge impact, Tecnova is able to provide value-added services that are most helpful to clients for gaining momentum in the regional markets as well.
Performance Improvement
After establishing their brands in home countries, companies are now moving beyond boundaries, venturing into various countries, and exploring new markets, which also brings strategic challenges. Tecnova has been able to help numerous clients including Indian subsidiaries of MNCs and Private Equity Firms in resolving their core performance issues. This has helped our clients in achieving higher profitability over a period of time.
Our specialists focus on ensuring quick return on investments and quantifiable results in resolving bottlenecks. Our approach involves systematic identification of issues, gathering relevant information to support informed decision making and suggesting implementable solutions.
OUR PROVEN APPROACH OF PERFORMANCE IMPROVEMENT IS BASED ON SIX BUILDING BLOCKS OF ASSESSMENT:
- Finance Analyzing P&L, Cash flow, Inventory.
- Markets, Customers, Competitors & products Analysis of industry trends and customer feedback, Competitive benchmarking and Product mix assessment.
- Human Resources HR processes and policies assessment, Compensation & benefits benchmarking, Performance monitoring, Organisation restructuring and Workforce management.
- Sales & Marketing Review sales processes, Sales force and channel profitability and productivity, ROI assessment of marketing programs and alignment between sales force activity and business objectives.
- Operations Analysis of key cost components and outliers, direct v/s indirect costs, Asset productivity analysis, Technology benchmarking and inventory optimization.
- Supply Chain Outsourcing advisory, Supplier price benchmarking, Inventory management and Logistics streamlining.
