MBA Marketing and Innovation
Marketing and Innovation is the implementation of a new marketing method aimed at better addressing customer needs, leveraging customer experience through significant changes in product design or packaging, product placement, product promotion or pricing.
This programme, designed in consultation with Industry Experts and some of the world’s leading academicians, is ideal for employees in R&D and Product Development departments in corporates and PSUs and those seeking additional specialization.
How does it address the need for transferable skills?
IILM MBA in Marketing and Innovation would help students shape up factors such as innovative ideas, identifying the markets and its opportunities, and understanding the strengths and weaknesses of the environment. This course will consider the essential question of why innovations are successful and why some fail, simultaneously studying the basic theories, tools and frameworks that allow for better decision making.
This will include value creation, communication, delivery and innovative solutions. Innovation brings both challenges and opportunities for the marketer, and traditional marketing frameworks often “break down” when applied in these environments, missing critical insights essential for marketing success. This course will provide you with frameworks to recognize the risks associated with marketing innovations, avoid them or mitigate their impacts, and thereby capitalize upon opportunities
Bachelor of Business Administration (Entrepreneurship)
BBA in Entrepreneurship Program is a full-time, three-year, Undergraduate Program in the field of Business Management. The BBA specialisation in Entrepreneurship aims to foster a strong entrepreneurial mindset among students. Students who opt for this major will graduate with the skills and knowledge needed to create a business and to turn their creative ideas into new companies.
Course Overview:
The program is designed to prepare students from any background or area of study with the perspective, knowledge, and skills necessary to conceptualize, launch, manage, and grow a new business. It will also equip them with an understanding of the advantages and challenges of a new venture they may work for. Students have an opportunity to learn to shape entrepreneurial opportunities, assess feasibility, raise funds, and develop other skills needed to open, manage, and grow a new business venture. Students are exposed to innovation, marketing, and business modeling as they work in interdisciplinary teams to develop business plans. The major covers topics such as foundations of entrepreneurship, design thinking and innovation, entrepreneurial finance and fund raising, new product development and social entrepreneurship.
B Com (Hons)
IILM University has introduced commerce major under its progressive liberal arts curriculum which offers core modules and a basket of contemporary electives. The program prepares students who are interested in commerce education for entrepreneurship and professional careers by developing technical competency, independent problem solving and understanding, necessary for the challenges of a career in the creative industries.
Master of Business Administration
The course equips graduates with required skill sets such as analytical, decision-making, technical, interpersonal and technological skills. The course is designed to develop a holistic personality in business graduates thus enabling them to succeed as professionals, while at the same time find fulfillment in their personal lives. It is a flexible program of study offering students a balanced approach to management, providing a foundation and advance knowledge across a range of business and management principles. We use Innovative teaching pedagogy like use of simulations, live data, and contemporary readings from Mc-Kinsey, BCG and Stanford. The students are given industry exposures through industry visit and experiential courses.
MBA Entrepreneurship
Entrepreneurs convert opportunities into organizations and institutions. They work in the uncharted territories, in unlimited uncertainties with constraints on resources. They have a high-risk appetite, take decisions amidst limited information and yet are critical for creating .wealth and adding value to the lives of people. The program MBA Entrepreneurship is designed to equip a student who wishes to have a start-up, join his/her family business or be an Entrepreneurial Manager (that is an employee in a start-up) to be able to handle challenges that are thrown at him/her in his/her entrepreneurial journey. The challenges would include making decisions in the environment of limited information, creating opportunities within constraints, resolving a complex business problem. Students will understand the impact of their decisions on multiple stakeholders like employees, investors, channel partners, society and government.
MBA Financial Technology (FinTech)
Financial Technology is an emerging area which integrates Technology and
Finance through seamless and efficient delivery of Financial Services
using innovative and new Technology. It will change and disrupt the way
business is done by banks, insurance firms, non-banking finance
companies (NBFC), payment banks, stock trading and investment advisory
firms. The course aims to build understanding as to how innovative
technologies such as Blockchain, Artificial Intelligence, Internet of
Things, Cloud Computing, Data Analytics
using R and Python will enable firms to provide new solutions to
consumers and investors. Students will develop an in-depth understanding
about concepts like Insure-Tech, Peer to Peer Lending, Robo-Advisory,
Algorithm Trading which aim to bring more efficiency and financial
inclusion in the processes, delivery and outreach of the financial
services sector.
This programme in FinTech will equip participants with the foundations
to participate in these dialogues, develop requisite skill sets and
attitude for exploring opportunities in FinTech sector and to shape
their own FinTech ventures.
MBA Business Analytics
The program on Business Analytics will provide the analytical skills to guide future managers to take managerial decisions by using data on customers, products and their interactions. The program is designed to make you digital-savvy professionals to develop business using technologies and data generation.
How does it address the need for transferable skills?
The syllabus is created keeping in mind that by 2020, more than seven billion people and businesses and at least 30 billion devices will be connected to the internet. With people, businesses and things communicating, transacting, and even negotiating with each other, a new world with humongous data is generated. Taking business decisions based on data and IoT is the order of the day.
How does it meet contemporary demands and job opportunities?
The overall structure of this program is developed to provide students with the fundamental knowledge and equips them with a range of transferable skills which can be a potential value to future employers. The course will give a comprehensive understanding of the varied concepts and theoretical frameworks required for being a data analytics. This will be able to have a better capacity to think, observe, assess and critically analyze the data and extract meaningful information from it. This information about data is really important in today’s world.
MBA HR
The IILM University HR MBA is designed to give a unique opportunity for the learners and professionals to develop expertise in different areas of Human resources management. It is developed after incorporating the views and suggestions from HR leaders, CHROs. The program intends to impart core and advanced knowledge of HR and integration with technology platforms. The program is also extremely useful to students who intend to join organisations and work in specialized HR functions or are keen to upgrade their existing skills and knowledge of contemporary HR processes and practices & shall aim to talk about HR-related curriculum in the evolving world and a changing environment and aim to be a “thought leader” program towards the same.
How does it address the need for transferable skills?
IILM MBA in HR will enable students to learn, upskill and earn a professional qualification in HR with a capability to manage diversity, uncertainty and complexity. The students will become sensitive to people, potential and their needs. They will be able to develop a Global mindset with flexibility and resilience. They will acquire skills that will enable them to manage the millennial workforce and their expectations. They will become aligned with the latest evolving, innovative developments and best tactics in HR. They will be able to lead or contribute to the formulation and implementation of best in class in human resource practices in their own organisation. They will be able to take on a strategic role in the development and accomplishment of organisational goals and develop a repository of HR experts who are thought leaders.
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