MBA in Marketing
MBA with specialisation in Marketing
Marketing as a function has undergone a complete transformation in the recent past. Traditional theories and approaches to its practice are either no longer relevant or must be constantly updated to keep abreast of regular changes. Consequently, marketing professionals have to adapt the understanding of role they play in a firm’s success. The marketing function involves the following multi-dimensional tasks:
This branch primarily deals with areas such as:
- Developing marketing strategies and plans
- Analyzing consumer behavior and selecting markets
- Product and brand management
- Managing distribution, marketing channels and retailing
- Digital Marketing
- Integrated marketing communications
- Pricing
MBA with specialisation in Finance
The knowledge of finance is an integral part of any economy and in many instances an overriding aspect of businesses as well as industries today. To that end, students who opt to pursue an MBA in Finance from BML Munjal University, stand to gain skills both in the fields of finance as well as business that are essential for a gainful career.
Our MBA programme in Finance breaks down and builds foundations for both practical and theoretical knowledge that helps understand concepts such as:
- Investment strategies
- Local and global economics
- Mergers and acquisitions
- Insurance and corporate risk
- Securities and portfolio management
- Direct and indirect taxation
MBA with specialisation in Human Resources
Human Resource Managers play a vital role in every organization, that of managing the effective functioning of the workforce. This complex, multi-faceted role is particularly crucial in today’s organizations where more and more employees are coming from a multitude of backgrounds, ethnicities and other such demographics.
An HR manager has to:
- Create opportunities and attract talent
- Hire and train talented personnel
- Provide opportunities for professional development
- Maintain a good work culture
- Foster good employee relations
- Resolve conflicts
- Offer meaningful rewards and incentives
They also have to create, manage, implement and supervise various policies across all departments and levels. Ultimately, an HR manager has to play a key role in increasing the asset value of the human capital entrusted to them. Competent HR managers are always in demand and a good, all-encompassing MBA in HRM, as the one offered at BMU, co-designed by Imperial College London, is of vital importance.
MBA with specialisation in Business Analytics
Business Analytics refers to the discipline of analyzing data using explanatory as well as predictive modeling to derive insights from a large amount of data available. Unlike a conventional MBA in Business Management, the MBA in Business Analytics from BML Munjal University has been conceived in association with industry experts, to impart specialized skills sets and knowledge to students in a number of fields, including:
- Marketing
- Operations Research
- Machine Learning
- Statistics
- Computer Science
- Data Mining
MBA with specialization in Operations Management
Over the years, Operations Management has transformed as a specialization and a domain. Operations deals with the administration and management of products, goods, services and the entire process through which they get developed.
It is about managing the entire workplace where the customer expectations get converted into a tangible and in-tangible outcome which provides the customer satisfaction and delight.
As the processes and practices evolve, this domain keeps getting more refined and updated.
Today, the role of an Operations Manager is vast, complex and multi-dimensional and is of vital importance to any organization.
The specialization deals with the areas such as:
- Production Management
- Service Operations
- Supply Chain Management
- Logistics Management
- Quality Management
- Operations Leadership
- Six Sigma & Lean Management
- Business Excellence
- Project Management
- Operation Analytics
Ph.D Admissions for Summer Session (JULY- DEC 2021)
Ph.D admissions for the Summer Session, JULY-DEC 2021 open now. Interested candidates may click here to submit an online application.
BML Munjal University offers attractive financial supports for PhD. students.
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With strong industry sponsored research laboratories, state of the art incubation centre, excellent research infrastructure, collaboration with industries & research organizations both within and outside India and highly qualified faculty, the University aspires to transform the society by pursuing research-led, innovative and practical solutions. MOUs with well-reputed international universities shall be beneficial for Ph.D. research scholars as these MOUs, are intended to enhance the quality of the Doctoral Research through joint supervision, utilization of research infrastructure and student exchange
Executive MBA
In current times, corporates are faced with new challenges for growth; it’s becoming increasingly difficult to gain and sustain the competitive advantage. To overcome this the corporates need their executives to possess not only in-depth knowledge of the functional areas but also have the ability to think strategically, adopt a global perspective, and exhibit the ability to manage cross-cultural teams. The executives, especially those who are at the middle level supervisory roles, need to acquire strong understanding and practice of the contemporary management concepts. This is essential for the organisations to continuously grow and succeed.
BML Munjal University (BMU) offers two-year MBA (Executive) programme aimed at preparing participants to excel and move forward in their career and be ready to take on roles of increased responsibility in their organisations.
Executive MBA Programme: Highlights
Location: BMU’s Executive MBA programme is an on campus programme, located in Dharuhera, Gurugram.
Format: Specialized fast track MBA for working professionals with weekend classes.
Curriculum: An industry specific curriculum. The course material is designed with BMU’s academic mentor Imperial College London, keeping in mind corporate requirements.
Focus: This EMBA programme is focused on imparting advance skills to executives to help them advance in the workplace to managerial roles.
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