Social Media Analytics
Numbers don't lie and can tell you the whole story. Even in this age of
free information, public
opinion matters and numbers can go a
long way in building or breaking your image. Precise and timely
information can take you ahead
of your competition. Today, Social Media
has become a key marketplace and therefore, it is indispensable for
businesses to keep a tab
on these social channels, audit and
evaluate consumer sentiments and maintain a positive brand image in the
online space.
Analyzing social media data is
significant to discern where you stand in the digital arena and what you
should do to improve that position. Social Media Analytics help you see
a clear,
crisp snapshot of your social media
channels like Facebook, Instagram, and Twitter, enabling you to track
trends and measure growth.
Why Social Media Analytics is a must?
If you want to know where you stand in the competition, Social Media Analytics is important. It will help you understand your performance and gauge your target group’s behavior. A complete evaluation of your marketing campaigns can help you realize the real value of each of your social media platforms.
Social Media Analytics (SMA) is essential as it monitors, measures and increases the effectiveness of your campaign on various channels. A large amount of information can be accessed from social media platforms, including interactions, comments, dislikes, etc. SMA can add context to these interactions, so you can understand and extract valuable insights for your business.
Listening and Monitoring
Are you listening to what your clients have to say on the social web? With our interactive solutions, we’re able to listen to the online mention of your brand, direct and indirect questions from customers, online mentions of your top competitors across billions of web page on a real time basis. We monitor and process this massive amount of social conversation and then apply unique processes to extract meaningful, relevant information from that mountain of data. We will deliver insights about customer segments, preferences, and intent—including information about the source of the social media conversation that can be used to tune or improve campaigns or media buy, identify and engage influencers, or proactively address unanswered customer questions.
Online Reputation Management (ORM)
A thorough ORM campaign can do wonders in showcasing the best of you to your target audience! With our ORM service, you can improve your image over the Internet and enhance the visibility of your positive mentions. We can also help you manage criticism, allowing you to address it in the most effective manner. We can listen for positive and negative mentions of your brand, executives, products and services across the Internet and uncover brand advocates and detractors to help you manage potential issues before they escalate.
Customer Service through Social Media
Social media allows your customers to speak and make their voices heard. Providing customer care via phone and email is no longer enough. Our team at Digitigi, can help you build strong relationships with your customers, while also offering the best social customer care possible. Through our cutting-edge solutions, we can identify customer service issues as they emerge, respond in real-time, gather feedback to share with other teams and help you build relationships with customers.
In this social age, brands need to reach out customer’s issues proactively and we help brands to alleviate their customer experience through proactive, personal and real time service on social media channels.
Email Marketing
For your message to connect with your patrons, it first
needs to reach their mail box. Even today,
Email marketing continues to be the first choice to engage with
your customer base. Through an effective email campaign, you can
introduce your customers to
new products and services, invite them for events and
discussions, and ask for feedback.
Email marketing might not be as intriguing as social media, but
still considered as an effective marketing tool
in the online space. It is a form of direct marketing that
employs electronic mail for communicating fund raising or profitable
messages to a specific audience. You too can build meaningful
connections with smart email marketing and get your business on the map.
After all, it is a one-to-one engagement with your customers,
resulting in measurable outcomes.
Why Email Marketing?
Emails have emerged as one of the organized and versatile
marketing tools available today and help to communicate directly with
prospective and
existing customers. This is why, an average of three out of every
five brands undertake email marketing.
An email received from an organization talks to a customer on an
individual level and that's what makes them more personal and humane.
For most businesses, the prime objective of email marketing is to generate visibility
and brand awareness. It also helps in new customer acquisition and customer retention. With around 1.4 billion email
users worldwide, email marketing has become the fastest and most economical way of marketing a product or service.
An effective email marketing campaign has high retention rate and can enhance traffic to your website.
Why Digitigi for Email Marketing?
At Digitigi, we create professional looking email campaigns and offer valuable opportunity to retain your existing clients and convert your new prospects. Our marketing experts know how to turn the tables in your favor by blending measurable and thought provoking email campaigns using the most powerful & cost-effective tools.
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