What is responsive web design ?
Let’s say you are owner of an e-commerce website providing books online. You were doing good until there came an incredible number of devices in the market like Desktops of various size, Smartphones of different resolution, Tablets, Laptops and even Smart watches! You noticed that all these devices have brought about a revolutionary change in the way people ingress information available online and look up websites. Earlier desktops and laptops were popular but today mobile devices rule the market. The traffic on your website decreased due to website’s inability to adapt layout to the size of the viewer’s screen. So, the question arise how can we ensure that experience is consistent for all the devices? Let’s say, for instance, you can think about building various versions of website for different size of devices, but it is practically not possible to build a website version for each resolution and each new device.
That’s when the concept of Responsive web design came into action! Responsive web design makes your web page look accessible on all devices irrespective of screen size. the need for serving up a separate stylesheet for each device gets eliminated by Responsive design. In simple words, the responsive web design is a technique of designing websites in a way, which allows you to adjust the content at any resolution and size of the screen on which you are browsing. Its main aim is to artifice site to give experience in such a way that website looks same on all devices to the viewers. And this experience is created by using flexible images, grids that are proportion-based and CSS media queries.
What difference does it create?
Different elements which when viewed on devices of different sizes, respond differently. So, a traditionally fixed website, which when viewed on a smaller tablet, might compel you to scroll horizontally or even vertically, or certain elements might be hidden from view or they may look distorted or images may take a lot of time to load which, is what the users don’t like. Now imagine what happens when they access websites in landscape mode or portrait mode? We understand this and that’s why we, being a website development company, when say we strive to be your technical partners and not just website designers and developers, we really mean it.
Viewer’s decide whether to stay on the website in a couple of seconds of surfing it and if the content is not optimized, their first impression may ruin.
Visitors do not like to wait on website for contents to load or to manually fit the size of the device they are working on.
Also, in this era of smart phones, internet traffic is expected more on phones than that of the desktop computers. People tend to jump from one website to other very often and that’s when Responsive website work magic.
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