We can understand that traffic
- over a website can be created using various Digital marketing tools
and techniques. But, how can we quantify and calculate the amount of
traffic generated, performance of a particular website, the sales earned
by a company and so on? Well, this is possible with the help of Google
analytics only. From the number of conversions to probable aspects,
everything can be deduced with the help of Google analytics.
Who said survival in the online era is easy -
Hard to say, it’s a heart throbbing journey from quality assurance to
quantitative analysis. Each aspect of a website is being taken care of
including metrics to transactions and conversions to catchers with a
deep sense of the implementation of analytical powers and abilities.
Google analytics is used for achieving all this. Undoubtedly, it is a
wonderful service offered by Google to create a very simple dashboard
for
Best Web Analytics Companies in India -
even a normal user who can conclude reports from
just analyzing the data and concluding the facts and figures. Moreover,
the revenue and routine activities related to finance can be judged by
Google analytics. What more can we dream of in Digital World where we
can earn as per our desire by practicing our skills to extremes.
Improving Conversion Rate with Google Analytics, Omniture, etc.
Enhancing conversion rate or sales are
obviously an ultimate goal of web analytics. Advanced software (Google
Analytics, Omniture, Heatmaps, Web Trends, etc.) coupled with
experienced web analytic professionals are guaranteed to give you an
amazing insight into your business that you never dreamt of. Which web
pages are giving highest conversion, which pages are costing high, Which
campaign strategy- paid or unpaid is more successful, etc. are
highlighted with Google Analytics, Omniture, Web Trends, Heatmaps, etc.
Campaign Analysis
Our web analytics team will conduct
comprehensive PPC Services campaign analysis, revenues/ costs in Google
Adsense, the performance of organic SEO campaigns, Search Engine
Marketing (SEM) etc. This has highly helped businesses determine which
portion of their digital marketing should they focus more.
Social Media Measurement
Similar to Campaign Analysis, in Social media
Optimization measurement revenue and loss areas of social media are
scrutinized and evaluated by our web analytics experts. A holistic
analysis of engagement, likes, authentic traffic, and lead conversion is
done.
There are four stages of our Web Analytics
Services in Gurgaon. Our comprehensive process helps us justify this
futuristic analytical tool. They are conducted with the help of software
like Google Analytics, Omniture, Heatmaps, etc. Stages of our Web
Analytics Process are:
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