Corporate Web Design – An SEO Perspective
People mainly focus on increasing traffic of the website and enticing the readers with the content. But, the foremost step should be oriented towards being considered by the web crawlers and spiders. Corporate web design is referred to the creation of the website, which is not only optimized up to reader’s expectation but can also attract the search engine crawlers.
There are many factors associated with the website, which can help you to grow the business after being mapped by the web spiders. Search engine spiders are bots which scan the web addresses available on the internet; they check URL and site map and then indexes the websites as the search result accordingly. So, it is vital to attract web crawlers to display an active presence on the internet. A corporate website works on the keywords, links, key phrase, and location, which is highly preferred by the crawlers and spiders of search engine.
You must design your website to be friendly with web crawlers as well as visitors. A website with a simple interface and conversational content is capable of captivating the readers. Whereas, one can configure the Meta-tags, keywords, descriptions, URL, and other such elements to improve the visibility of the site to the spiders and crawlers of search engine.
You can optimize your website with some elementary modifications to be recognized by the web spiders while crawling. Here are some simple tricks which will help you to lure the spiders and crawlers. However, before proceeding further, you must design your corporate website by setting up the goal and targeting the audience. It will make your way more manageable and help you to apply SEO techniques to increase the traffic.
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Create a site map
There are many analytical strategies and procedures are involved in the indexing of the websites. For this reason, a site map must be created for a website. It helps the spiders to go through the pages and compare the content to measure the quality while crawling. Moreover, it plays a pivotal role in the navigation of the website.
You can easily create the site map of your website using the tools available on the internet. A dynamic site map is more preferred for better improvement in the crawlability of your site. The crawlers of the search engine can quickly scan it so you must build up the site map for your website without wasting any time.
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Wise image selection
Crawlers and spiders don’t consider the images on the website for indexing. So, the image you put on your website has no role in increasing the traffic and visibility of the site. However, it can thwart the quality of the website configured by the crawlers by decreasing the downloading rate. So, you must upload your images accordingly, which will not hold back the perceptibility of the website.
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Maintain the contrast of the site
Not only the content and images but also the color scheme plays a role during the process of crawling. The readers do not much appreciate texts of light color with a dark background. So, you must keep your background bright for highlighting the text and call-to-action tabs. It will captivate the visitors and will also give a chic look to your page. You should also maintain the contrast of the content for balancing the reader’s interest.
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Analyze the insights of the website regularly
A website can be easily analyzed using tools like Google Analytics. You can track the visitor’s engagement, time spent on the site, clicks on the site, etc., efficiently handling the stats of this tool. Furthermore, you can trace the improvements required, errors, values shared by the visitors, and visibility of the site as well. You can easily optimize your website and bring necessary changes by setting up Google Analytics.
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Build up the content marketing strategy
As per the SEO, content marketing is an essential part of increasing traffic on the site. It is prominent to pin down that content marketing strategy uplifting, and social media channels presence are beneficial for uplifting the appearance of the website on the internet. You should avoid imitation of content and copied blog on your website. It will not only degrade the quality of your website but will also be imposed for copyrights violation.
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Monitor the crawl rates
It is one of the most exclusive features of search engine crawlers. You can check out your corporate website for the rates of it being crawled by the search engine using a search engine console or webmaster tools. It is very helpful in tracking and monitoring the performance of your web designing, and you can make changes accordingly.
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Make use of internal links
Search engine crawlers are more attracted to the websites having on-site links. Such connections are praised by visitors as well as they can easily navigate the site. Moreover, search engine crawlers can quickly go through the content of your side and can easily crawl all the information without any situation of broken links and island pages.
Here comes another influencing sector which can help you bring the traffic to your site. Try hard to keep your website minimalistic and straightforward and make use of blogs and content to represent all your newly released products. It will help you to quick indexing by the spiders and crawlers.
Corporate web design involves the linkage of the website to the social media channels. You can promote your newly prepared content through social sites and reach new people. Furthermore, you must have social media icons embedded in your website for the ease of visitors and the advancement of the site.
Building a professional website can be accomplished only if you will work with a plan. You can only reach the destination if you have any goal. So, start optimizing your website, making the use of corporate web design and share it everywhere for broad exposure. Customization of the website keeping the SEO and crawlers in mind will help you to bring more clicks and gain to the site.
Website development and SEO go hand in hand, and both play an important role in the success of a website. A powerful website is a combination of creative web design, quality content, online and offline marketing and handful of SEO efforts. Quality content and SEO optimization both a interlinked to make a website open for organic search results.
The major role of web designer is to not only build an entire website but to also build its reputation online which only happens when it is optimized for search engine. Some basic insights of SEO and proper implementation of it can help but designers need more than just attractive designing. When it comes to SEO, website designers should have a deeper knowledge about the commercial aspects of websites.
In this article, we will understand how designers can work with SEO in the web designing.
Choosing a domain name
There always exist a misconception where it is thought that stuffing the domain name with various keywords can help, but it actually doesn’t. in most of the cases this looks more like a spam and can cost you ranking and visitors. In a world where there are n number of domain names, how can one remember it? it can happen only when the domain name is memorable and catchy. And not just this but the domain name should resemble to your brand name, complement your business and should be easy to spell and pronounce too. if you want users to find your site easily, best way to do it is by putting your brand name in the domain.
Mobile-friendly responsive website
Data states that mobile browsing rules the online global markets. Numerically 68.64% online traffic generated was mobile traffic. So it is pretty clear what drives traffic more. Search engines too help you get more traffic if your website is mobile friendly. Every web designer needs to focus on how to get the responsive website in the right manner. Responsive websites are customizable as per the screen resolutions of the device making it easy to access. It adjusts pixel width of the screen the website has been used upon. It not only enhances the user experience on every device but also increases the stay time of the visitors. So if you want users to recommend your website, make your website mobile friendly.
SEO tip for responsive design:
Google has a mobile-friendly testing tool which helps you meet the Google’s design standards, but it is also important to understand that it optimized for the mobile experience and user experience.
Usability
Web usability is a combination of various factors such as design conventions, page loading speed, device-specific design as well as an intuitive approach for the end user’s needs
Some key factors worth considering are:
- Visual hierarchy- Use this when you want to highlight any specific point or make it bigger for more visual attraction.
- Page layout- Helps in making the important elements on top.
- Web usability is a combination of other factors- device-specific design, page speed, design conventions and an intuitive approach to putting the site together with the end user in mind.
- Site navigation- Keep the directions for the users very clear and intuitive
- Search- Every site should have a search option in case the visitor is not able to find anything.
- Form entry- Forms should be less time consuming and easy to fill.
- Designing- This needs no different explanation. The unique the design, the better.
Now these points are very generic and can alter from site to site. The more customization the better.
Investing in the right hosting provider
When is comes to website speeds there should not be any compromise at any cost. Nothing is worst that site abandonment due is site speed. The right hosting plan will directly impact your website speed in a positive way. Not just speed but the performance of the server and uptime/downtime. These factors rule the top list of Google’s ranking algorithms.
Keyword Research and Meta Tags
If you want to go for a thorough process of keyword placement, you need to go for On-page SEO. On-page SEO is the process where each and every page of the site is optimized for a higher ranking. This is not an easy process; it needs detailed keywords research and optimization.
- Optimize your title. The title is the first thing any visitor will see on the SERPs. The title should be creative and authentic which stands out from any other result for that keyword. Another thing to remember is to make sure that the keyword placement is natural, and the title length is not too long.
- Another important and limited way to grab the attention of the visitor is by using meta descriptions. Now meta descriptions cannot be too long which means in limited words you need to make sure that the searcher is aware of what the page is all about.
- Give out headings. When you put headings on the text content, it not only increases the readability but also improve engagement and interaction. The best way to use this is by dividing your texts into paragraphs and give sub headings to each one of them. This makes it easy for the reader to find what they are looking for.
- When you go for optimization of images and infographics, make sure that you caption the images with the keywords and provide brief descriptions as Google cannot understand the visual content. Also, the brief description should not be too long.
The Impact of Page Loading Speed on Search Rankings
If we say that loading speed tops the ranking factors of the search engines, it is one hundred per cent true. not to overlook the 2018 speed update, the mobile devices are also considered in the ranking algorithms. Page loading speed is given prime importance because it directly impacts the user experience and are directly related to conversions and bounce rates. Data states that visitors wait for maximum 3 seconds to load a website and then leave. Not only does the loading speed impacts on the conversions and leads but also affects the ranking and online performance of the website in long run.
Here are some ways you can boost your website speed-
- By compressing the high-quality images
- Try using browser caching
- Remove the auto-play content
- Try reducing the number of plugins and popups
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